There is a fundamental difference between making products to solve problems and making them to compete with market leaders. Leaders innovate and set the trend. Simple competitors neither solve problems nor innovate; they just try to sell their products by emulating the utility of leading products at a lower price point.

Android looks like it is inspired (understated) from Apple iOS but Samsung TouchWiz UI over Android looks like a total rip off. I wonder if a non-enthusiast can even make out the difference.