While Telecoms across the world have enabled data services on their platforms, they are struggling to monetize this investment. They are charging exorbitant rates to justify their huge investments and this is turn is hurting user adoption there by prompting for even higher rates.

While this dead lock continues to plague end user experience and Telecoms alike, a new model is emerging to keep all parties happy by carving a new role for Telecoms as transaction enablers. Surprisingly this model is very common among Web 2.0 enterprises such as Amazon. Amazon, etc. offer their services free and pay their bills by brokering user attention and transactions and so will future Telecoms.