Thanks to Google, we are seeing a wave of inexpensive, high quality and high performance devices exemplified by Nexus 4 and Nexus 7. Who has imagined that a quality tablet could be delivered for 200$. Apple had its way selling tablets starting from 500$ and is still going reasonably strong. Google again set precedent by introducing a superphone for 349$. Apple had to shed its weight and introduced a smaller Apple Ipad Mini for 329$. The Nexus devices have just pulled down the android tablet prices to at least 100$ lower than their price points prior to 'Nexusization'.
I just came across another device that is making waves in the tech world. It is the Kogan Agora. Apart from seemingly scary sounding name (Agoras in India are scary people who feed on the dead and practice weird witchcraft), this is a better than mid-range android phone with a 5 inch screen, dual core Cortex A9 processor, 512mb RAM and a thin form factor for 149$. Get ready for more!!!
I just came across another device that is making waves in the tech world. It is the Kogan Agora. Apart from seemingly scary sounding name (Agoras in India are scary people who feed on the dead and practice weird witchcraft), this is a better than mid-range android phone with a 5 inch screen, dual core Cortex A9 processor, 512mb RAM and a thin form factor for 149$. Get ready for more!!!
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There are two interesting trends brewing up in the smart device market. Google is pushing the prices lower with its latest line of Nexus devices and low cost Chinese brands are producing ever powerful devices that intersect with mainstream brands with RockChip line of processors/SOCs. Finally the competetion has matured and we have every reason to rejoice :-)
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The ultimate beneficiary of these price and spec wars is the consumer. We are getting to use state of the art devices for prices cheaper than a dinner at an upscale restaurant for 4 people. Apple is purportedly working on a lower cost iOS phone for the developing markets as they realize that the formula to regain some market share from Android is to produce a cheaper device.
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But Apple will dilute its brand value by producing a cheaper iPhone. As of date iPhone stands for state of the art equipment and software and to produce a cheaper iPhone they will need to compromise on the hardware and refinement at the least which will ultimately weaken their market image.
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@Praveen, I doubt if Apple is going to dilute its brand value. Apple software is remarkably optimized to its hardware that they make a dual core 1Ghz processor powered iPhone 5 perform equally, if not faster than a 1.5Ghz quad-core processor powered android phone. Essentially, they are using last gen hardware (obviously cheaper) to achieve current gen performance. Current apple devices are being sold at a hefty premium...which they are probably getting ready to compromise to regain market share.
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I heard that apple is making plastic bottom instead of expensive aluminium and that enables to sell the phone cheaper
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Thats the same thing we were talking about. As long as Apple can make a cheaper iPhone which only compromises on the aesthetics of the device but not on the user experience they will do good. If they compromise on the spec, then the outcome could be disastrous for their brand image.
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